Fish for PLN 9 in the Silesian Museum ?
- Date of event : 08.11.2009
The nationwide information campaign of the Silesian Museum was launched on October 1 this year. Billboards in Wrocław, Krakow, Warsaw, Poznań, Łódź and Katowice encourage passers-by to purchase fish for PLN 9. After a moment, one can see that “Fish” actually refers to a fragment of a painting by Tadeusz Pruszkowski, whereas the price constitutes the admission ticket to the gallery. The billboards also promote a project of the new seat of the Silesian Museum, scheduled to be completed in 2012.
The main purpose of the new image campaign of the Silesian Museum is to inform the public about two permanent exhibitions of the Polish painting: from the years 1800-1945 and after the year 1945. In addition, the campaign aims at building up awareness of the remarkable cultural resources of the museum. Selection of the cities was not random – apart from Katowice, other metropolitan cities collecting Polish art of the 19th and the 20th century were included. As Leszek Jodliński, Director of the Silesian Museum writes: “Organizing the campaign also outside the territory of the Silesian Province, in centres possessing resources compliment to the Silesian ones, will create an opportunity for us to reach both, wide audience interested in the cultural tourism, as well as the narrower circle of the audience members: art critics, people interested in the history of the Polish painting of the 19th and the 20th century. Undoubtedly, the outstanding nature of this collection (paintings from the Polish Painting Gallery 1800-1945 are continually borrowed), which is representative of Polish art, should be associated with a more visible promotion of this resource than it used to be so far. ”
We certainly do have things to promote. In September this year, after almost 5 months of works, “The Gallery of Polish Painting 1800-1945” was made accessible in a new arrangement. In a modern arrangement we can admire the artworks of the greatest masters of brush: Jan Matejko, Jacek Malczewski, Józef Chełmoński, Aleksander Gierymski and Maksymilian Gierymski and many others. The other exhibition, “The Gallery of Polish painting after the year 1945” was open in March this year and was immediately met with warm approval of the visitors and the critics alike. It displays the artworks of the most well-known creators of that period, such as: Zdzisław Beksiński, Tadeusz Kantor, Jerzy Nowosielski, Władysław Hasior or Jerzy Duda-Gracz.
The billboards also promote a project of the New Silesian Museum, which is due to appear in the city centre in 2012, in a postindustrial area of the former “Katowice” coal mine, becoming one of the landmarks of the Upper Silesia.
The billboard campaign was complemented by a several dozen block adverts placed in a Warsaw subway. Here, the characters from the paintings of Jacek Malczewski, Jerzy Nowosielski and Zdzisław Beksiński travel along with the passengers. This action prepared with AMS [Academy of a Social Thought] will last until October 31 this year.